HTML Heading Tags are not visible to regular users, but they’re crucial for SEO, accessibility, and user experience. You can see them by inspecting the page code in your browser.
These tags tell Google and assistive technologies how your content is organised.
Why heading tags matter for Google
- Help Google understand the structure and intent of your content
- Allow search engines to crawl and index your content more effectively
- Support better alignment with search queries, improving visibility
Best Practice
- Use only one
<h1>per page – it should reflect the main topic of the page - On your homepage, the
<h1>should describe what your business does and where it’s located<h1>Your local electrician in Dickson</h1> - On internal pages, the
<h1>should match the purpose of the page, often the page title<h1>About ABC Electrician</h1><h1>Electrical Services</h1> - Use
<h2>,<h3>, and lower levels to break your content into logical sections
Why headings matter for accessibility
- Screen readers rely on heading tags to announce sections and navigate pages
- Proper heading structure ensures your content is accessible to users with assistive technology
- Accessibility is also considered a ranking factor by Google
Why headings matter for user experience
- Most users don’t read every word – they scan headings to find what’s relevant
- Clear subheadings make long content easier to understand and act on
- Well-structured content reduces bounce rates and increases engagement
Things to watch out for
- Don’t use multiple
<h1>tags on a single page - Don’t skip heading levels – use a logical sequence (e.g.
<h2>followed by<h3>) - Don’t use bold text or large font styling in place of proper heading tags