Optimising your images

Optimising your images before uploading them to your website is essential for fast load times, improved SEO, and a better user experience. Here’s how to get it right:

Keep file sizes small

Aim for images under 300KB, never bigger than 600KB. Large files slow down your site and can hurt your SEO.

Resize appropriately

For most uses, 1400px wide is perfect. Only use larger dimensions for full-screen hero images. Avoid uploading huge files and relying on your website to scale them down. 

Rename your files

Use descriptive, keyword-rich filenames instead of generic ones. For example:

• electrician-belconnen-001.jpg
• home-renovation-chifley-canberra.webP

This helps with image SEO and makes it easier to manage your media library.

Use the right format

WebP format is ideal as the same quality image can be maintained at a much lower size. WebP images can typically be reduced to 70% quality and still remain crisp and clear to the human eye.

Alternatively use JPG for images.

Compress your images

Use tools listed below to reduce file size without compromising image quality.

Summary