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Event / Conference Web Design

Heavy Vehicle Industry Association

Brisbane Truck Show Website 2018

Project Title:

Brisbane Truck Show Website 2018




Webtree Web Design / Zadro Agency Sydney


Webtree Web Design

Webtree developed highly innovative and dynamic event websites for our 2018 ComVec conference, then for the 2019 Brisbane Truck Show. An amazing outcome from a very challenging brief! We were rewarded with massive increases across all analytics KPI's. The site was a key part of our marketing strategy with unique landing pages for each exhibitor, , reached by short-URL's and based on a complex, yet easily managed tagging system. The initiative enabled and encouraged stakeholder buy-in and incentivised their proactive participation in promoting the event.