Project Title:Brisbane Truck Show Website 2018
Design:Webtree Web Design / Zadro Agency Sydney
Development:Webtree Web Design
Webtree developed highly innovative and dynamic event websites for our 2018 ComVec conference, then for the 2019 Brisbane Truck Show. An amazing outcome from a very challenging brief! We were rewarded with massive increases across all analytics KPI's. The site was a key part of our marketing strategy with unique landing pages for each exhibitor, , reached by short-URL's and based on a complex, yet easily managed tagging system. The initiative enabled and encouraged stakeholder buy-in and incentivised their proactive participation in promoting the event.
The re-branded truck show website was a hit with a 51% increase in usage, eclipsed by a 90% growth in our Facebook followers and with over 700 individual news reports reaching an audience of 4 million people, it is understandable there was a buzz at the BTS.HVIA’s 2018-19 Annual Report
Other new initiatives included the new Jobs Hub featuring panel discussions from dynamic industry ambassadors showcasing the huge diversity of potential career paths. Over 150 jobs were available on the portal with the jobs exchange providing a platform for speed interviewing at the show.
A ground-breaking website was developed featuring URL’s for every exhibitor presenting them as the star of the show for advertising to their customers. The unique landing pages automatically populated with the exhibitors’ own news and on-stand events alongside brand-neutral event content.
I want to publicly thank our exhibitors for continuing to support the show: acknowledge our sponsors BP Australia, Bauer Trader Media, NTI, BCEC and our show partners such as OzAccom, Moreton Hire, Agility, Worklaw, Zadro, Webtree, Balmer Agency, Qantas, Iveco (Apprentice Challenge), Queensland Government, Tourism and Events Queensland, Brisbane Marketing and South Bank Parklands.
The Brisbane Truck Show won ‘Australia’s Best Corporate Event’ and ‘Best Exhibition, Trade or Consumer Show’ at the 2019 Australian Event Awards.