Great content brings people to your website. The whole premise of a Google search is to provide the searcher with the best search result. If your site doesn’t provide:
- a great answer to their question
- information on the service they are looking for
- or information on the subject they’re searching up,
you need to do something to improve your content.
Watch your grammar and spelling – don’t want to look unprofessional! Get someone to read over it. Its easy to use today’s technology to assist with getting it right. Use a spell-checker (or Grammarly and paste your content into Hemmingway, an editor that gives you an evaluation of your writing and tells you how you can improve.